Events Manager, Retail

Company Name:
New Balance
New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?
Facilitates collaboration with internal partners (to include Marketing, IT, Retail Store District Managers), and external service providers to plan and execute events. Responsible for all aspects of operational execution - guest experience (brand alignment, sales and service), staffing, cash handling, and P&L. Identifies ways to leverage opportunities to maximize results. Provides leadership to the Events Operations and Experience Coordinator. /This job requires extensive (domestic) travel - to all events. The weekly schedule predominantly includes weekends./
Provides leadership and direction to the Events Operations & Experience Coordinator(s)
Helps EO&EC establish priorities to ensure appropriate balance between events and new store opening support.
Ensures that EO&EC's time and focus is prioritized appropriately and balanced.
Develops budget and strategy
Reviews staffing plan created by EO&EC
Facilitates staffing issue resolution in support of EO&EC
Responsible for the P&L.
Provides leadership and support EO&EC in operational areas to include: inventory, cash and POS, wage & hour compliance
Collaborating with internal partners creates an annual Events strategy to plan, coordinate, and facilitate resource allocation for Events execution. Resources include, but not limited to people, technical and financial.
Manages the execution process ensuring that it is effective, well defined, repeatable, and scalable.
Provides feedback to merchandisers and visual team to ensure that merchandise assortments reflect the brand strategy and stock levels are appropriate to meet the needs of the event
Ultimately responsible for inventory integrity
Heads up post-mortem review. Provides feedback to Marketing to continually improve brand alignment, the guest experience, and profitability.
Maintains awareness and compliance of local permits, legal requirements, and inspections.
Guest Experience
Drives Guest experience strategy ensuring consistency with other NB Channels - world class service & embodiment of New Balance's core values: Total Customer Satisfaction, Team Work, and Integrity.
Partners with Marketing to create strategies relative to inventory availability, line management and virtual queue
Creates an annual staffing strategy to most efficiently & effectively utilize people resources, mitigating the impact on retail stores.
Ensures the events coordinator is prepared to execute the staffing strategy, to include oversight of selection, training, and travel initiatives.
Ultimately responsible for ensuring compliance of all applicable company policies and local & state regulations (wage and hours, travel, OT, child labor, breaks & meals, etc.) at all events.
A minimum of five years of retail management and/or events planning and execution experience is required.
Bachelor's degree in business, retail or related field
Extensive (domestic) travel - to all events. The weekly schedule predominantly includes weekends.
Passion and desire for excellence; motivated and results driven
Proven ability to grow business results year over year
Comfortable leading from a distance
Exceptional customer service skills
Proven leadership and organizational skills
Strong business acumen
Excellent verbal and written communication skills
Strong work ethic; ability to problem solve
Experience managing a multi events
Consistently exhibits high energy level
Passion and desire for excellence; motivated and results driven
We believe our associates are meant to grow through the development of their talents and to capitalize on opportunities to share their passion for the business. New Balance rewards associates with generous, industry-leading benefit and development opportunities, which support our associates' health, wealth and overall well-being. In addition to a comprehensive medical and vacation benefit package, we offer: Development Programs, Discounted Health Club Membership, Fitness Reimbursement, Employee Discounts, Tuition Reimbursement, Corporate Gift Matching and 5 % Matching 401 K Program. We are an Equal Opportunity Employer
New Balance provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, religion, sex, national origin, protected veteran status, or disability.

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